By Keith McDonald
Further to the trade show yesterday, overnight and sleeping on it, I thought of another thing that stood out for me. As Trish Garner and I toured the displays at Dx3, we were consistently got asked: "What is the City of Toronto doing here?"
Clearly our attendance was a surprise to the booth hosts. Perhaps, so unexpected, that they didn't know what else to say. I started asking back: "What do you think we are doing here?"
No Answer
What surprised me is they had no answer!
So, here's how I put it: We were looking at how we might leverage digital innovation with the City.
In some cases it would mean replacing "commercial product" with our "services" e.g. a parks and rec program instead of a purse on a screen of options to "buy". Just replace "buy" with "register" and you would be good to go!
There were lots and lots and lots and lots and lots of very cool concepts to see. But it freaks me out a little bit that the marketers we saw yesterday didn't seem to have government on their radar.
Here's a question for you to answer: Would you be upset if the City of Toronto started to sell our services like you sell soap? By extension: What if we started making and selling our own apps using the data provided at toronto.ca/open?
DATA eh? #13
Further to the trade show yesterday, overnight and sleeping on it, I thought of another thing that stood out for me. As Trish Garner and I toured the displays at Dx3, we were consistently got asked: "What is the City of Toronto doing here?"
Clearly our attendance was a surprise to the booth hosts. Perhaps, so unexpected, that they didn't know what else to say. I started asking back: "What do you think we are doing here?"
No Answer
What surprised me is they had no answer!
So, here's how I put it: We were looking at how we might leverage digital innovation with the City.
In some cases it would mean replacing "commercial product" with our "services" e.g. a parks and rec program instead of a purse on a screen of options to "buy". Just replace "buy" with "register" and you would be good to go!
There were lots and lots and lots and lots and lots of very cool concepts to see. But it freaks me out a little bit that the marketers we saw yesterday didn't seem to have government on their radar.
Here's a question for you to answer: Would you be upset if the City of Toronto started to sell our services like you sell soap? By extension: What if we started making and selling our own apps using the data provided at toronto.ca/open?
DATA eh? #13
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